![]() They've squeezed seats closer together to fit more passengers on a single flight, often resulting in cramped and uncomfortable conditions. ![]() Instead of trying to provide a high-quality experience, airlines have started to skimp on passenger comfort. ![]() The emphasis airlines put on low ticket prices has made them less competitive in every other aspect of air travel. While allowing people to make their own choices is in many ways a significant improvement, the ease and transparency of online ticket buying has come with a serious downside. Since prices were now visible, customers could make their decisions based on price instead of on what the travel agent thought was the best flight. No more middlemen! You could peruse all the options yourself! You could even monitor how the prices changed over time! Internet-based booking also forced airlines to intensify their efforts to offer more competitive fares. When online ticket purchasing first took off in the late 1990s, it seemed revolutionary. ![]() But there was a time - for those of you who are as old as I am - when the only way to book a flight was to talk to a travel agent. Comparing airline prices, fees, and schedules on your own has become standard procedure. How did you book your flights for your summer vacation? If you're like most people, you bought them online - either straight from the airline's website or through a service such as Expedia, Kayak, or Google Flights. Account icon An icon in the shape of a person's head and shoulders.
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